Here’s a posting of an earlier interview with Bill Ratner on a topic important to all parents. I appreciate Bill’s perspective on the matter, and I consider this interview to be one of the best on The Changing Behavior Network. We present, “Dealing with Media’s Effect on Our Children.” –JDS
There is a very real concern that our children spend too much time online or with activities on computers, tablets, smart phones, and other digital devices. Opportunities for social interaction, family time together and even fresh air and exercise just aren’t there like they were before the digital age hit us full-force.
Digital Marketing Blitz
Our guest on this program, Bill Ratner, author and Hollywood voice-over specialist, suggests there is another presence that overwhelms our children through their digital devices: the media. Kids face a marketing blitz that’s supported by advertisers paying billions each year to target them specifically. In this program, Bill will give us an insider’s take on the problem, and what we can do about it to better protect our children and grandchildren.
Even if you’ve never met Bill, you have likely HEARD him. He’s a leading voice-over specialist and voice actor in thousands of movie trailers, cartoons, television, games and commercials. Through his connections in advertising, Bill has been the voice of many leading corporations.
While raising his family, however, Bill realized his own children were being bombarded by media messages he helped create. This became a driving force behind the development of a program of media awareness for children and the writing of the book, Parenting for the Digital Age: The Truth Behind Media’s Effect on Children and What to Do About It. This book is the focus of Dr. Sutton’s interview with Bill on this program. (35:19)
TO LISTEN, use the player below or left-click the link. To access the file right-click and “Save Link as …” to save to your audio device), CLICK HERE FOR LINK