Tag Archives: children and advertising

Dealing with Media’s Effect on Our Children (Guest: Bill Ratner)

BTRadioInt

Here’s a posting of an earlier interview with Bill Ratner on a topic important to all parents. I appreciate Bill’s perspective on the matter, and I consider this interview to be one of the best on The Changing Behavior Network. We present, “Dealing with Media’s Effect on Our Children.” –JDS

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There is a very real concern that our children spend too much time online or with activities on computers, tablets, smart phones, and other digital devices. Opportunities for social interaction, family time together and even fresh air and exercise just aren’t there like they were before the digital age hit us full-force.

Dealing with Media's Effect on Our Children, Bill RatnerAnd, of course, there are concerns about internet and cyber safety. Predators are out there 24/7; they represent a valid concern to the welfare of our children. We obviously want our kids to be safe.

Digital Marketing Blitz

Our guest on this program, Bill Ratner, author and Hollywood voice-over specialist, suggests there is another presence that overwhelms our children through their digital devices: the media. Kids face a marketing blitz that’s supported by advertisers paying billions each year to target them specifically. In this program, Bill will give us an insider’s take on the problem, and what we can do about it to better protect our children and grandchildren.

Bill Ratner

Parenting for the Digital Age, Bill RatnerEven if you’ve never met Bill, you have likely HEARD him. He’s a leading voice-over specialist and voice actor in thousands of movie trailers, cartoons, television, games and commercials. Through his connections in advertising, Bill has been the voice of many leading corporations.

While raising his family, however, Bill realized his own children were being bombarded by media messages he helped create. This became a driving force behind the development of a program of media awareness for children and the writing of the book, Parenting for the Digital Age: The Truth Behind Media’s Effect on Children and What to Do About It. This book is the focus of Dr. Sutton’s interview with Bill on this program. (35:19)

http://www.billratner.com/parentingbook.html

TO LISTEN, use the player below or left-click the link. To access the file right-click and “Save Link as …” to save to your audio device), CLICK HERE FOR LINK


(START/STOP Audio)

The Magic of Storytelling (Guest: Bill Ratner)

BTRadioInt-300x75Storytelling is as old as recorded time; older, actually. Stories have always had a way of weaving a tapestry of connectedness, of support and dependence upon each other. Stories bring past and present together as they share a medium unique to humans: the spoken word.

But is the art, practice and opportunities afforded by storytelling, of being and sharing with others, trailing behind our contemporary forms of communication by digital expression? Are we losing something when we can communicate worldwide at a keystroke, yet still be isolated and alone? Have we gone too far with the conveniences of instantaneous messaging? Most importantly, has it taken a hold on our children?

In an earlier interview on the Changing Behavior Network, voice-over specialist, Bill Ratner, shared his most heartfelt concerns regarding screen addiction and digital overload on our children and teens, as well as excessive pressures placed on them by advertising and the media. To address these very issues, Bill wrote Parenting for the Digital Age: The Truth Behind Media’s Effect on Children and What to Do About It. In the book, Bill gives his take on the problems created, as well as potential solutions and needs for reasonable balance.

BRatnerbookPerhaps you’ve never met Bill, but chances are you’ve heard him. He’s a leading voice-over artist and voice actor in thousands of movie trailers, cartoons, television features, games and commercials. Through advertising, he has been the voice of many leading corporations.

But, while raising a family, Bill realized his children were being bombarded by messages he helped create. So, in his concern for the well-being of all young people, Bill founded a program of media awareness for youngsters, wrote Parenting for the Digital Age, and looks to share his thoughts and his experience on the topic wherever and whenever he can.

In this interview, Bill discusses the art and practice of storytelling as one avenue for bringing youngsters and families together, face-to-face, as they share in the time-tested experience of stories. As a bonus, this interview closes with a five-minute story told by Bill, a story that was aired on National Public Radio. (27:42)

www.billratner.com/parentingbook.html

www.TheMoth.org (A prime storytelling website)

Bill and his work are discussed in THIS ARTICLE published in TIME

TO LISTEN, use the player below or left-click the link. To access the file right-click and “Save Link as …” to save to your audio device), CLICK HERE FOR LINK


(START/STOP Audio)

Dealing with Media’s Effect on Our Children (Guest: Bill Ratner)

BTRadioIntThere is a very real concern that our children spend too much time online or with activities on computers, tablets, smart phones, and other digital devices. Opportunities for social interaction, family time together and even fresh air and exercise just aren’t there like they were before the digital age hit us full-force.

And, of course, there are concerns about internet and cyber safety. Predators are out there 24/7; they represent a valid concern to the welfare of our children. We obviously want our kids to be safe.

Our guest on this program, Bill Ratner, author and Hollywood voice-over specialist, suggests there is another presence that overwhelms our children through their digital devices: the media. Kids face a marketing blitz that’s supported by advertisers paying billions each year to target them specifically. In this program, Bill will give us an insider’s take on the problem, and what we can do about it to better protect our children and grandchildren.

BRatnerbookEven if you’ve never met Bill, you have likely HEARD him. He’s a leading voice-over specialist and voice actor in thousands of movie trailers, cartoons, television, games and commercials. Through his connections in advertising, Bill has been the voice of many leading corporations.

While raising his family, however, Bill realized his own children were being bombarded by media messages he helped create. This became a driving force behind the development of a program of media awareness for children and the writing of the book, Parenting for the Digital Age: The Truth Behind Media’s Effect on Children and What to Do About It. This book is the focus of Dr. Sutton’s interview with Bill on this program. (35:19)

http://www.billratner.com/parentingbook.html

TO LISTEN, use the player below or left-click the link. To access the file right-click and “Save Link as …” to save to your audio device), CLICK HERE FOR LINK


(START/STOP Audio)